In‑Store Sampling Campaigns for CPG Brands

AMP helps CPG brands grow through in-store sampling campaigns driven by digital rebates. We manage strategy, media buying, and performance tracking, so your product reaches your target customers and delivers clear, trackable results. 

Two designers collaborate on a project with laptop and material samples on a marble table.

You’ve built something remarkable. Now you need real shoppers to experience it without the hassle of booths, staffing, or guesswork. AMP offers rebate‑based in‑store sampling that delivers trial, data, and conversions.

Lets Talk!

Why In‑Store Sampling Matters

Shoppers make 70% of brand decisions in-store, with 68% of purchases unplanned. In-store sampling  drives trial and repeat purchase but traditional methods
are costly, resource-intensive, and hard to scale.

How Our Rebate‑Based Sampling Campaign Works

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Step 1 – Strategy & Media Buying

We begin with a deep understanding of your target shopper and competitive environment, guided by a detailed ads questionnaire. From there, we design a media plan that zeroes in on rebate-driven purchases across Meta, Google, and partner networks.

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Step 2 – Creative & Tracking

Your brand is unique, and that’s why we tailor ads using your assets or UGC from our partners. Every campaign integrates full-funnel tracking so we know precisely which ads, creatives, and channels are driving receipt uploads and purchases.

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Step 3 – Launch Ads + Rebate Flow

We use custom landing page technology, making the rebate process seamless. When customers buy your product and upload the receipt, they instantly receive a Venmo refund. It’s quick, frictionless, and built to reward real buyers.

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Step 4 – Optimize & Scale

Once the campaign launches, we actively monitor performance. Through continuous A/B testing, spend adjustments, and creative refreshes, we work to reduce cost per acquisition and increase ROI over time.

Add‑On: eCommerce & SEO

Sampling should spark repurchase, and that’s where e-commerce and SEO come in. We optimize your online store, enhance product descriptions with SEO best practices, and launch campaigns that convert one-time tasters into repeat buyers. Through competitive recon, we refine messaging and ensure your product stands out.

Example of Philadelphia graphic design services.

Why Choose AMP

Before AMP, we ran a CPG startup called Yalla Oats. We launched into retail, tested digital campaigns, dealt with co-packing challenges, and saw firsthand how hard it is to get a product into carts. That background shapes how we build campaigns for other brands today.

We approach every engagement with a conversion-first mindset and a deep understanding of what drives shopper behavior. We don’t waste your time or budget on anything that doesn’t move the needle.

Call To Action

What We Track and Why It Matters

Every campaign we run is tied to real metrics: store-level inventory turnover, Shrink, product uptake rates, and sales by geography. These are the numbers that define whether a CPG brand is growing or stalling. We build campaigns that improve each one. Our reporting tools give you clear visibility so you can measure ROI.

Ready to Launch Your Campaign?

If you’re launching a new product or scaling in retail and online channels, AMP can help you drive trials and build loyalty. Let’s connect. Book a strategy call or request a custom proposal and we will walk you through how rebate sampling can work for your brand.