The Blog

How to Grow Your Jewelry Brand Online: Marketing Strategies That Sparkle Selling jewelry is personal. People aren’t just buying a ring or a bracelet. They’re buying a story; something that feels like theirs. And that’s where marketing gets tricky. You can’t fake authenticity, and you can’t outspend the national brands forever. What you can do…

From First Click to Loyal Customer: How Smart Email Automation Builds Lifetime Value Getting someone to click on your site feels like a win. And it is. But if that’s where the relationship ends, you’re paying too much for attention that never turns into revenue. Smart email automation changes that. It’s how you turn a…

If I Was Launching a CPG Brand in 2025 Launching a CPG brand in 2025 is a whole different ballgame than it was five years ago. The landscape has shifted, and so has the playbook. I ran a CPG startup called Yalla Oats. They were high-protein overnight oats that we sold DTC and through retail….