How AMP Scaled a Hard Money Lender from Regional Success to National Growth
We’ve partnered with hard money lenders who needed more than just lead volume, they needed consistency, precision, and profitability. In this space, every lead counts. The difference between a profitable campaign and wasted spend often comes down to quality over quantity.
Regional differences also play a big role here. Someone looking for a loan in Bozeman, Montana is probably applying for a much smaller amount than someone in New York City.
That’s where AMP comes in. We specialize in building data-driven acquisition systems that attract borrowers who are actually ready to fund. By aligning creative, targeting, and offer strategy, we helped our clients scale their pipelines without overspending or sacrificing deal quality.
Goals & KPIs
Strategy & Tactics
SEO Strategy
We built educational content hubs that consistently ranked well and brought in qualified SEO traffic. Our approach focused on making complex financial topics simple and approachable, helping prospective customers feel more confident in their decisions. By creating resources that were both informative and easy to understand, we helped lenders build trust and drive conversions.
PPC Strategy
We ran paid campaigns on Google and Meta, zeroing in on key regions and customer segments. To get the most out of the budget, we built landing pages tailored to each region and adjusted bids based on what each area could realistically return. In higher-margin regions, we ramped up spend. In lower-performing ones, we pulled back and tightened up targeting to avoid waste.
We also worked on their landing page design, making it easier to navigate on mobile and more focused on getting users to take action. With solid conversion tracking in place, we could see exactly what was working and make fast adjustments when needed.
To keep the client in the loop, we built a live performance dashboard that broke things down by region, channel, and outcome. They had full access to their numbers 24/7 in a digestible format.
Content Marketing
We wrote content that was designed to speak directly to real people, helping them understand their options and take the next step. The content was used across ads, landing pages, and emails; wherever it could help build trust and move someone closer to becoming a customer.
How Our Rebate‑Based Sampling Campaign Works
Competitive Audits and Persona Building
We started by analyzing competitors in each region. What messaging were they using? Who were they targeting? From there, we built detailed personas and identified the language that would resonate most.
Matching the Brand Voice
The client wanted a tone that matched how they worked. We wrote ads, landing pages, and content that got straight to the point. The messaging focused on what their borrowers cared about most. Everything we wrote sounded like it came from them and not from a marketing team. That consistency helped build trust and kept leads moving forward.
Staying Compliant
We follow all the rules. Every ad we launch is reviewed to ensure it meets platform guidelines for financial and housing content.
Key Takeaways
Ready to Generate More Qualified Leads?
Let’s talk about your goals and build a plan to help you grow.
