Jewelry Buyer PPC Case Study
One of the largest jewelry buyers in Philadelphia came to us with a PPC campaign that was completely off the rails. They were spending $25,000 a month and had no clue what was actually working. The keywords were all over the place, lead quality was inconsistent, and they had no way to calculate ROI.
To make things tougher, they were feeling the heat from newer, venture-backed online jewelry buyers entering the market with slicker campaigns and bigger budgets.
Goals & KPIs
Strategy & Tactics
PPC Account Redesign
We completely overhauled their Google Ads account, reorganizing their campaigns around high-intent keywords that consistently delivered the best quality leads at the lowest cost. We paused wasteful spend, tightened targeting, and introduced an extensive negative keywording strategy to reduce junk traffic.
Data Tracking & AI Optimization
We built a new data pipeline that tracked every lead from click to close. By feeding this lead conversion data back into Google’s system, we helped train the AI to optimize toward the best outcomes. This made the campaigns deliver higher quality leads, not just cheaper.
SEO & UX Integration
As the PPC campaigns began delivering insights, we used the data to inform their SEO strategy. Keyword wins from paid search helped shape organic content strategy. We also advised on a redesign of their website’s user experience, streamlining it for better conversion across both paid and organic traffic.
Landing Page & Offline Conversion Integration
Landing Page with Appointment System
As the client expanded and opened a physical storefront, they faced a new challenge; how to drive in-store traffic and track it. The old site just told people to call or go to a generic contact page. There was no clear way to measure campaign success or forecast foot traffic.
We stepped in and built a custom landing page that featured an appointment system. This allowed users to schedule visits directly online, making in-store traffic much more predictable. It also gave us a clear event to track in both GA4 and Meta, so we could finally connect digital marketing spend with offline results.
AMP’s Landing Page Methodology
Here’s how we build landing pages that lead to conversions:
Body Content
For the body of the landing page, we build trust with social proof like client reviews and industry accreditations, highlight the core benefits of the offer, and create urgency with time-sensitive promotions. We also eliminate friction with FAQs and risk reversal elements that remove doubt.
Conversion Optimization Tactics
Results & ROI
Beyond the numbers, our landing page system gave the client better predictability and visibility. They knew exactly when someone was coming in, what they were bringing to sell, and how that tied back to their ad spend.
Lessons & Best Practices
About AMP
At AMP, we build high-performing PPC campaigns and conversion-focused landing pages that bring in quality leads and track them all the way to revenue.
Whether your site runs on Shopify, WordPress, Squarespace, or something else, we can help you turn traffic into appointments and appointments into sales.
Ready to Scale Your Jewelry Business?
We’ve helped established brick-and-mortar stores go toe-to-toe with venture-backed competitors and win. If you’re spending money on marketing but not seeing results, let’s change that.
